Menu Mob Advertising Guidelines
The following guidelines apply
to all ads or coupons appearing on Menu Mob. In addition, all advertising
on Menu Mob must comply with the current Menu Mob Privacy Policy.
Download approved Menu Mob logos.
Advertising appearing within applications on the Menu Mob Platform
must comply with all additional Menu Mob Platform Policies. Menu
Mob reserves the right to reject or remove advertising that we deem
contrary to our ad philosophy. These guidelines are subject to change
at any time and Menu Mob may waive any of these guidelines at its
discretion.
Accounts
1. Advertisers cannot create or manage multiple Menu Mob accounts
for advertising purposes unless given permission by Menu Mob to
do so.
2. Advertisers cannot programmatically automate the creation of
accounts or ads unless given permission by Menu Mob to do so.
Landing pages / Destination URLs
1. Ads that contain a URL or domain in the body must link to that
same URL or domain.
2. Ads must send users to the same landing page when the ad is clicked.
3. Landing pages cannot generate a pop-up (including "pop-overs"
and "pop-unders") when a user enters or leaves the page.
4. Landing pages cannot use "fake" close behavior (ie.
when a user clicks the 'close' icon on the page, the page should
close down and no other behavior should result).
5. Landing pages cannot utilize "mouse trapping" whereby
the advertiser does not allow users to use their browser "back
button" and traps them on their site and/or present any other
unexpected behavior (for example: navigation to another ad or page).
6. Ads cannot require viewers to click on the ad to submit Personally
Identifiable Information (such as name, date of birth, phone numbers,
social security number, physical addresses, or email addresses)
on the landing page or in the ad, except to enable an ecommerce
transaction and where the ad and landing page clearly indicate that
a product is being sold.
Menu Mob references
1. Ads may make limited references to "Menu Mob" in its
title, body, or image for the purposes of clarifying the destination
of the ad.
2. Ads cannot imply any endorsement of the product, service, or
ad destination by Menu Mob.
3. Ads cannot mention or refer to Menu Mob, its site or its brand
in any manner, including in the title, body, image, or destination
URLs;
Ad Copy and Image Content
1. Ads must directly relate to the content on the landing page.
2. Ads must clearly represent the company, product, or brand that
is being advertised. Products or services promoted in the ad must
be directly available on the landing page.
3. Ads must not include unsubstantiated claims, including but not
limited to prices, discounts or product availability.
4. Ads cannot insult, harass, or threaten a user.
5. Ads must not contain audio that plays automatically, without
a user's interaction. Any automated animation must cease after 15
seconds and must not replay.
Prohibited Content
1. Ads must not be false, misleading, fraudulent, or deceptive.
2. Ads will not be permitted in cases where a business model or
practice is deemed unacceptable or contrary to Menu Mob's overall
advertising philosophy.
3. Ads, or categories of ads, which receive a significant amount
of negative user feedback, or are otherwise deemed in violation
of community standards will not be permitted.
4. Ads cannot contain, facilitate, promote, or
reference the following:
- Offensive, profane, vulgar, obscene or inappropriate language;
- Obscene, defamatory, libelous, slanderous and/or unlawful content;
- Tobacco products;
- Ammunition, firearms, paintball guns, bb guns, or weapons of any
kind;
- Gambling, including without limitation, any online casino, sports
books, bingo, or poker;
- Scams, illegal activity, or chain letters;
- Contests and sweepstakes unless given permission by Menu Mob to
do so; if permission is given, you are subject to Menu Mob's Promotions
Guidelines;
- Get rich quick and other money making opportunities that offer
compensation for little or no investment, including "work from
home" opportunities positioned as alternatives to part-time
or full-time employment or promises of monetary gain with no strings
attached;
- Adult content, including nudity, sexual terms and/or images of
people in positions or activities that are excessively suggestive
or sexual, or provocative images in violation of community standards;
- Adult friend finders or dating sites with a sexual emphasis;
- Adult toys, videos, or other adult products;
- Uncertified pharmaceutical products;
- Spy cams or surveillance equipment;
- Web-based non-accredited colleges that offer degrees;
- Inflammatory religious content;
- Politically religious agendas and/or any known associations with
hate, criminal and/or terrorist activities;
- Content that exploits political agendas or uses "hot button"
issues for commercial use regardless of whether the advertiser has
a political agenda;
- Hate speech, whether directed at an individual or a group, and
whether based upon the race, sex, creed, national origin, religious
affiliation, marital status, sexual orientation, gender identity,
or language of such individual or group;
- Content that advocates against any organization, person, or group
of people, with the exception of candidates running for public office;
- Content that depicts a health condition in a derogatory or inflammatory
way or misrepresents a health condition in any way.
Data and Privacy
1. You may not give data you receive from us to any
third party, including ad networks.
2. Unless authorized by us, your ads may not display user data --
such as users' names or profile photos -- whether that data was
obtained from Menu Mob or otherwise.
3. You may not use user data you receive from us or collect through
running an ad, including information you derive from your targeting
criteria, for any purpose off of Menu Mob, without user consent.
Targeting
1. Any targeting of ads based on a user attribute, such as age,
gender, location, or interest, must be directly relevant to the
offer, and cannot be done by a method inconsistent with privacy
and data policies.
Prices, discounts, and free offers
1. Ads cannot be deceptive or fraudulent about any offer made.
2. If an ad includes a price, discount, or 'free' offer,
- The destination URL for the ad must link to a page that clearly
and accurately offers the exact deal the ad has displayed;
- The ad must clearly state what action or set of actions is required
to qualify for the offer.
Ads for Alcoholic Beverages
1. To the extent permitted by law and these guidelines, ads may
only be targeted to the following age groups:
- 21 years or older in US;
- Comply with all local required or recommended industry codes,
guidelines, notice and warnings, licenses and approvals; and
- List your permanent address if required by local law.
2. No ads may ever:
- Include content (including but not limited to celebrities, characters,
imagery, or the depiction of situations) that is intended to appeal
to anyone younger than the permissible targeted age group or is
otherwise associated with youth culture (this could include, by
way of example only, implying that the consumption of alcoholic
beverages is fashionable or the accepted course of behavior for
those who are underage);
- Portray or be targeted at pregnant or nursing women;
- Contain ad creative that includes any person that is or appears
to be under the age of 25 or is otherwise suggestive of the presence
of anyone younger than the permissible targeted age group;
- Be untruthful or misleading about alcoholic beverages, their use,
effects or properties;
- Portray people consuming or encourage people to consume alcohol
rapidly, in excess, or irresponsibly;
- Portray abstinence from alcohol consumption or moderate alcohol
consumption negatively;
- Associate the operation of any vehicle or engagement in any sport
or potentially hazardous activity as having taken place during or
after the consumption of alcohol;
- Promote any alcoholic beverage tastings, giveaways of alcoholic
beverages, or other giveaways as a reward for purchasing alcoholic
beverages;
- It is recommended that all ads contain text that promotes drinking
responsibly (for example "Drink Responsibly", "Drink
Smart" or other similar text customarily used in the targeted
market).
Copyrights and trademarks
1. Ads cannot include any content that infringes upon the rights
of any third party, including copyright, trademark, privacy, publicity
or other personal or proprietary right.
2. The advertiser must have intellectual property rights to the
creative and be permitted to display such creative as advertising
on the Menu Mob Site.
Spam
1. Ads cannot contain, facilitate or promote 'spam' or other advertising
or marketing content that violates applicable laws, regulations
or industry standards.
Incentives
1. Ads cannot offer incentives to viewers for clicking on the ad,
for submitting Personally Identifiable Information (such as name,
date of birth, phone number, social security number, physical addresses,
or email addresses), or for performing any other tasks.
Downloads
1. Ads must not contain or link directly or indirectly to a site
that contains spyware/malware downloads, whether initiated automatically
or manually by the user, or other auto-initiated downloads.
2. Ads cannot contain or link to a site that facilitates or promotes:
- Collection of demographic and usage information from a user's
computer without the user's express consent;
- Collection or request of Menu Mob usernames or passwords from
any user;
- Proxying Menu Mob usernames or passwords for the purpose of automating
logins to the Menu Mob site;
4. Any software that results in an unexpected user experience, including
but not limited to software which (i) "sneaks" onto a
user's system and performs activities hidden to the user, (ii) may
alter, harm, disable or replace any hardware or software installed
on user's computer without express permission from the user, (iii)
is bundled as a hidden component of other software whether free
or for fee, (iv) automatically downloads without Menu Mob's express
prior approval, (v) presents any download dialog boxes without a
user's express action, or (vi) may violate or infringe upon the
intellectual property rights of any third party, including copyright,
trademark, patent or any other proprietary right.
Grammar, sentence structure, spelling, and spacing
1. Ad text must be grammatically correct and contain proper sentence
structure.
2. Ad text must be in complete sentences.
3. Ads cannot include excessive repetition (such as "buy, buy,
buy").
4. Ads must use correct spelling.
5. Ad text must include grammatically correct spacing.
Capitalization
1. Ads must use proper, grammatically correct capitalization (such
as capitalizing the first letter of all proper nouns and capitalizing
the title of the ad).
2. Ads cannot include excessive capitalization (such as "FREE")
or incorrect capitalization (such as capitalizing the first letter
of every word in a sentence).
3. Acronyms may be capitalized.
Punctuation
1. Ads must include logical, correct punctuation.
2. Ads cannot contain repeated and unnecessary punctuation (such
as "Buy now!!!").
3. All complete sentences (including if the ad title is a complete
sentence) must end with a single punctuation mark. Sentences cannot
end with ellipses, dashes, etc.
4. Exclamation points cannot be used in the title of any ad.
Symbols
1. The use of all symbols, numbers, or letters must adhere to the
true meaning of the symbol.
2. Ads cannot contain repeated and unnecessary symbols.
3. Symbols cannot be used for the following:
- To substitute for letters (e.g. "$ave" instead of "save");
- To substitute for entire words (e.g. "&" instead
of "and" or "$" instead of "cash/dollars/money");
- As unnecessary abbreviations to shorten character count (e.g.
"w/" instead of "with" or "@" instead
of "at").
4. Symbols may be used for the following:
- If the symbol is part of the product or brand name;
- If the $ symbol is paired with a dollar amount (e.g. "Save
$100 today");
- If the # symbol is used for comparative phrases (e.g. "Voted
the #1 site by NY Times").
